Essay about Nfl Globalization Strategy - 2052 Words

4/15/13 Globalization of the NFL The 2010 Superbowl achieved 106 million views making it at the time, the most watched American TV broadcast of all time. However, only a few million people watched the game outside the U.S. And when you compare the number of Superbowl viewers to the FIFA World Cup, which draws upwards of 700 million views globally, the Superbowl doesn’t seem so â€Å"super’’. The NFL has failed to develop an effective strategy in order to expand its market globally relative to MLB and the NBA. This report will discuss the various threats and opportunities that the NFL faces in the globalization of the sport, and evaluate strategic options in regard to these threats and opportunities. The Problem In order to†¦show more content†¦The issue of safety is one that is of growing concern in the U.S. The NFL is facing lawsuits from retired players with concussions and brain damage. Parents throughout the U.S. are becoming weary of letting their children play youth football fearing bodily harm and brain damage. While the NFL is spending millions of dollars on safety and brain research, the future appears unclear to many. Will the NFL have to adopt different rules in order to appease the public or current and retired players? Aside from the fact that the name football is used by the two sports, another issue is the fact that American football is a hybrid sport derived from soccer and rugby. Is football an insult to foreigners who enjoy either soccer or rugby? Football in the U.S. is known for the toughness and ruggedness of the players, however if you watch a game of rugby there are no crash helmets and massive body gear. If someone took elements from basketball and baseball and created another hybrid, many U.S. citizens would cry foul and brush off the sport and continue watching the real deal. 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