Customer Profile Pape for La Perla Essay Example | Topics and Well Written Essays - 750 words

Customer Profile Pape for La Perla - Essay ExampleIt mainly deals with sleepwear and underwear for some(prenominal) women and men. In particular, La Perla dress shop sells bras, lingerie, pajamas, briefs and nightgowns. The La Perla focuses on distinctive categories of products that are flexible and antiphonal to the needs of the customer. In particular, La Perla attracts women who love gentle and feminine sensuality. Its management aims at offering the outstrip shopping experiences for its discerning customers with flexible price ranges for the product category which can go up to $cc for a bra.La Perla boutique targets women who value their lingerie and will always desire to shop at a specialty store than a mere departmental store. In this regard, these women cherish the detailed run that focus on individualized needs, such as personal brand choices. In particular, La Perla boutique targets intricate, cosmopolitan, business women of medium to high income earning levels.They enta il high-class women who range between the ages of 30 to 55. They are too financially stable and are much more independent. This target group also loves their bodies enough to found aside plenty of money to acquire items and products that bring out their splendor and sensuality. Over and above, it targets the cosmopolitan country and city center population where many high income earning customers are located.The La Perla boutique aims at development different fabric compositions for its products. In particular, it focuses on high-class, stylish and pleasing to the eye products acquired from only select fabrics. The manufacturing butt against of the fabric is done intricately to foster the Italian craft tradition. The La Perla boutique employs the Leavers Lace and the Soutache process, in addition to the Frastaglio techniques in designing its products. They integrate the corsetry techniques which entails the sophisticated art of boosting the feminine sensuality in sociallyassorte d means.